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Consumers shop for health insurance during the grand opening for Connecticut's health insurance exchange's first insurance store, Thursday, Nov. 7, 2013, in New Britain, Conn. (AP Photo/Jessica Hill)

Mike Augustine, of Greenville, S.C., recently had some errands to run at his local shopping centers: buy some groceries, pop into a mobile phone retailer, pick up some dry cleaning. And lastly, he had to stop by the health insurance store to shop for a better plan.

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