Consumers who have been buying individual health coverage online since enrollment period extensions ended are paying about as much as they paid for coverage during the official open enrollment period.

Managers of eHealth Inc., the company that runs the eHealthInsurance.com web-based health insurance brokerage, report in on line index based on their own sales results that the typical consumer who bought coverage Thursday was a 33-year-old who agreed to pay $264 per month for bronze-level coverage.

A typical three-member family agreed to pay $678 per month for bronze-level coverage.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.