Consumers looking for a good deal on the exchanges are more likely to pick a plan from Coventry, Humana and WellPoint.

That's according to Avalere Health, who, in new analysis released Wednesday, concluded that carriers offering low-premiums should gain 2014 market share through the exchanges.

"Consumers in exchanges, even those who qualify for financial assistance, are extremely price-sensitive," said Caroline Pearson, vice president at Avalere Health. "Carriers who hit the mark on pricing are more likely to attract consumers. While carrier-specific enrollment data is limited, premium positioning looks like a good proxy for future market share."

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