There’s plenty of discussion about private exchanges these days. Can a single-carrier platform really be called an exchange? Is an exchange just an enrollment platform with a defined contribution capability? What if it doesn’t include medical? Is it just an enrollment capability wrapped in some new marketing hype? And what does “private exchange” mean anyway? These are all fair questions and the debate will continue.

But there may be a more fundamental issue underlying private exchanges. Even if the exchange carries multiple products from multiple carriers, the most important issue may be whether delivering an exchange to a client changes the position of the exchange owner with respect to that client.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.