Enrollment counselor Nancy Gonzalez, left, helps the Alejo family sign up for health insurance through the California's health insurance exchange in Sacramento, Calif. (AP Photo/Rich Pedroncelli)

Many consumers will have a big choice to face in 2015: Either switch plans, or face “substantial premium increases.”

That’s the main finding of new research out Thursday from consulting firm Avalere Health. Researchers say that in six of the nine states they analyzed, the 2014 benchmark silver plan will lose benchmark status in 2015. And in seven of the nine states, the lowest cost silver plan will also change in 2015.

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