Wellness is a big part of today's employee benefits landscape. Employers are paying more attention than ever to employee health—and with good reason. Business owners are keeping a close eye on hard costs, and employee health risks, such as diabetes and obesity, can drive up their overall health care expenses.
Employee wellness costs could continue to rise, due to changes in the health care landscape. Brokers are in a position to help prepare clients for these changes by serving as a resource for those customers who are establishing or maintaining an employee wellness program. Here are four ways you can add value:
1) Get started
Employers establishing an employee wellness program from scratch might not understand all the ways it can benefit their workforce. Work with them to develop a strategy that makes use of offerings from their health and disability insurance carriers. Many of these carriers offer disease management, employee assistance programs and health coaching—all are a great foundation for a successful employee wellness program.
2) Set goals
A good wellness program includes measurable goals. Encourage your clients to define and set goals for the program, and offer insights into what some of your other customers are doing. Arm them with information to help them stay competitive with other employers in their industry or community.
3) Gather data
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