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Jason Fox, author of "The Game Changer"

Any business strategy that has drawn as much attention as gamification is fair game for the “over-hyped” tag. But when something inspires this amount of bandwagon-jumping, there has to be something behind it, right? Even if people get carried away, isn’t the popularity of gamification proof that it is delivering value at some level?

Yes and no, says an expert on game design.

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