Private equity and other alternative asset management firms are moving down market to support the retail marketplace, according to a new report from Cerulli Associates.

So far, these firms have raised a relatively small amount of total retail assets, Cerulli said. But as their product lineups expand, it said, they will widen their appeal beyond institutional investors and grow their share of retail assets.

"Private investment managers, following in the tracks of hedge-fund-focused alternative firms and traditional long-only managers, are tapping the public markets," Michele Giuditta, associate director at Cerulli Associates, said in a statement.

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Michael S. Fischer

Michael S. Fischer is a longtime contributing writer for ThinkAdvisor. He previously reported on trade and intellectual property topics for the Economist Intelligence Unit and covered the hedge fund industry for MARHedge and Reuters News Service.