The demand for alternative investment from the world’s largest institutional investors is growing, drawing more dollars as well as new types of investors, according to research by Towers Watson.

The firm’s latest annual Global Alternatives Survey, produced in conjunction with the Financial Times, shows that the total assets managed by the world’s top 100 alternative investment managers hit $3.3 trillion in 2013, up from $3.1 trillion in 2012.

Its analysis of seven alternative asset classes, and seven investor types, shows the overall continued demand for alternatives is led by real estate investments and pension funds, respectively.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.