The latest research from Corporate Insight on the emerging online advisory space shows notable growth.

Eleven leading startups in the "fintech" space now have about $15.7 billion in assets under management, up from $11.5 billion in April — more than a 35 percent increase in just a few months.

Grant Easterbrook, Corporate Insight's analyst who tracks the start-up corner of the financial world, concedes that while the overall AUM represents only a drop in the bucket, the trend suggests growing consumer demand for low-cost, tech oriented financial services, especially from younger investors.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.