For brokers who think they're not needed in a PPACA-era health care world, listen up, because there's evidence to the contrary.
Not only do consumers say brokers have been helpful in providing information about the law and health plans under it, but brokers are the highest-ranked of all information sources, according to analysis.
The Urban Institute and the Robert Wood Johnson Foundation surveyed consumers about what sources of information they used when researching PPACA health plans on the exchanges. About 84 percent of survey respondents ranked insurance agents and brokers as “very” or “somewhat” helpful, the highest ranked source. Next on the list of most helpful resources were other “forms of assistance involving a person,” including navigators, community health workers and the Medicaid agency, at 77 percent.
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