This is the last in our series of columns on the industryresults for 2013. The first article looked at overall voluntarysales for 2013, and the second shared sales by product andplatform. This final article spotlights sales by distributionsegment.
Total voluntary sales for 2013, according to our annual U.S.Worksite/Voluntary Sales Report, were $6.644 billion. Benefitbrokers continued to lead the way in driving the sales increases.The segment generated about $3.76 billion in new voluntary salesand saw their share of the market increase again from 56 percent in2013 to 57 percent this year. Over the past 10 years, benefitbrokers have increased their share of total sales from 41 percent(in 2003) to the current 57 percent.
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