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What is an elevator pitch? A formal definition might go something like this: A succinct summary used to define or explain a product, service or organization and its associated value proposition. The name is derived from the concept of delivering one’s pitch within the time constraints of an elevator ride. Many consider this to be 30 to 60 seconds — a very brief period of time indeed.

I think shorter is better — most business professionals should target 30 seconds for their pitch as opposed to 60. So, what’s your pitch? What can you tell prospects in 30 seconds to whet their appetite, offer a taste of your services and leave them wanting to know more? A great elevator pitch is more difficult than you might think and requires refinement and rehearsal.

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