Sometimes all that fancy technology isn't that important. Sometimes people just want good, ol', human contact.
At least that's the case when it comes to voluntary marketing, according to a new report from Eastbridge Consulting Group.
Despite advancements in internet enrollments and marketing capabilities as part of the overall voluntary offering for brokers, employers and employees, the firm's research found that voluntary customers most want a personal or "human" element of contact, whether its in-person, by phone, email, or other means.
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