Social media can be invaluable and it can be a huge waste of time.
A bazaar of ideas that too often brings out the most bizarre, its unrelenting stream of posts, updates and so on can easily overwhelm the untutored. Even its savvier users often struggle to sift for what's relevant and informative, ending up with what's inane and distorting.
How to get the most from Twitter, LinkedIn, Facebook and the rest? If you're in the retirement business, I think we might have the solution: our new Community Leaderboard, which you can now find on any article or commentary published in the retirement news section of BenefitsPro.com.
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We've added this new feature to help retirement advisors, plan sponsors and anyone else in the business stay on top of industry-leading conversations.
There are plenty of ways already to try to find and keep up on developments in the industry. But that's exactly the problem. Where to go? Who to turn to? Where to find the latest and best thinking? From the people who matter most?
You can monitor your Twitter feed – be sure not to glance away or you just might miss something crucial – or repeatedly check all of your bookmarks and favorites. Or you can make our Community Leaderboard your new destination of choice.
We built the Leaderboard to offer you an online community you can really connect with and participate in, a place where you'll feel right away that you've come to the right spot.
This is where you can cut through the din and find what leading minds and top commentators in the retirement world, the real movers and shakers, are sharing. Your own posts and shares could appear here, too.
We've done all of this using an algorithm to identify and capture only the most-relevant conversations on social media.
You'll also see a score assigned to anyone who shows up on the Leaderboard. Higher scores mean that the information that's being shared is more germane. This is curation at the next level.
Serendipity in social media can be a wonderful thing, but it only goes so far. With our Community Leaderboard, we've leveraged technology so that you can leverage the crowd – without getting trampled or distracted.
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