There's a significant opportunity for individual life insurance sales in today's marketplace. But the major challenge will be, as always, convincing consumers that an individual policy is in their best long term interest.

According to a new LIMRA report, released as Life Insurance Awareness Month gets underway, 54 percent of survey respondents do not have an individual life insurance policy. A larger percentage has group life coverage — 60 percent — but, LIMRA notes, those policies are only in force during employment. One in four of those surveyed said they had no life insurance coverage of any type.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.