It's time to set a new standard for communicating to employees about their benefits options.
In most workplaces, the troops know management isn't giving the education process proper attention. The standard practices just don't work. You know them: holding a meeting in the conference; passing out a five-pound explanatory packet (that no one reads); and following up with vaguely threatening emails underscoring that the deadline for selecting a plan.
Result: 90 percent auto enroll in the same package, and the estimated average time spent on weighing benefits options is 15 minutes, an Aflac study found.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
