Never underestimate the power of LinkedIn. In a recent survey, 70 percent of respondents listed LinkedIn as the social-media platform they are most likely to consult in their search for financial services. LinkedIn is continually adding new features attractive to both clients and advisors, making it a powerhouse marketing tool.

Here are 3 more tips for using LinkedIn to grow your business:

1.    Test out targeted ads. Just as with Facebook, the LinkedIn ad platform can offer you a highly targeted way to get in front of prospects. Precision targeting makes it easy. Consider all forms of ad format: text, video and text with images. LinkedIn allows you to hone your message according to:

  • Job title and function
  • Industry and company size
  • Seniority
  • Geographical location

2.    Adjust your personal settings. Because you will be using LinkedIn to prospect, make sure your settings are such that people can easily connect with you. You can find the Settings tab under your name. Scroll down to manage your feed accessibility, visibility and activity broadcasts.

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