Never underestimate the power of LinkedIn. In a recent survey, 70 percent of respondents listed LinkedIn as the social-media platform they are most likely to consult in their search for financial services. LinkedIn is continually adding new features attractive to both clients and advisors, making it a powerhouse marketing tool.

Here are 3 more tips for using LinkedIn to grow your business:

1.    Test out targeted ads. Just as with Facebook, the LinkedIn ad platform can offer you a highly targeted way to get in front of prospects. Precision targeting makes it easy. Consider all forms of ad format: text, video and text with images. LinkedIn allows you to hone your message according to:

  • Job title and function
  • Industry and company size
  • Seniority
  • Geographical location

2.    Adjust your personal settings. Because you will be using LinkedIn to prospect, make sure your settings are such that people can easily connect with you. You can find the Settings tab under your name. Scroll down to manage your feed accessibility, visibility and activity broadcasts.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Benefits Sales Strategies