(Image courtesy of stockimages/FreeDigitalPhotos.net)

At its base, marketing failure can be attributed to one of two factors: the wrong strategy or the wrong people implementing that strategy. More often than not, we spend time trying to fix the wrong problem. Many firms can begin to solve marketing issues by first determining which of these two is causing the problem. For instance, if you do a lot of public seminars but lack sales results, you may want to stop doing them.

I received a call from a financial advisor early last month with a “strategy” issue regarding workshops he had been hosting. Many people attended his workshops, he received high evaluations on his presentations, and 75 percent of attendees said they would like more information or a meeting. But very few ever turned into an appointment or sale. He became convinced that the wrong people were attending his seminars.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?


BenefitsPro Broker ExpoEvent

BenefitsPro Broker Expo will help attendees prepare for new issues, embrace new challenges and find new solutions.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.