While recruiters are getting gray hair just thinking about where to find the next crop of financial advisors, a new Fidelity Investments study says they may be going about the task all wrong. 

Recruiters have it tough these days. The advisory profession isn’t getting any younger, with Cerulli estimating that 8,600 will potentially depart the field each year for the next 13 years. Efforts to bring in millennials to succeed retiring advisors don’t seem to be working very well. The general wisdom is that millennials just aren’t interested, when the truth, according to Fidelity’s Recruiting Redefined study, is something quite different.

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