What's the recipe for the perfect employer-sponsored health plan? A plan that includes narrow network combined with the option to go well outside that network for second opinions, treatment plans and complex medical care.

That's the opinion of Owen Tripp, co-founder and CEO of Grand Rounds, a San Francisco firm that self-describes its corporate market product as one that "makes it possible for companies to give their employees access to medicine's brightest minds."

The startup sells companies a service that gives employees access to health care advice and treatment from specialists across the country. So far, Grand Rounds has about 1 million people covered under its service, including companies such as Jamba Juice.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.