More than two-thirds of employers only talk to their employees about the benefits available to them during the enrollment period. And that just doesn't get the job done.
That's what a survey commissioned by Alegeus Technologies, a major benefits administrative company, found when it surveyed employers and employees about benefits communications.
"Findings revealed a clear gap, with nearly 40 to 50 percent of consumers expressing dissatisfaction with content clarity, depth, variety, frequency and degree of personalization of employer health care benefit communications. Meanwhile, employers were found to be overconfident — rating their communications to be nearly 20 percentage points more effective than consumers perceive them to be," Alegeus reported.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
