Mobile apps are becoming a more significant component of the e-health movement, as the medical and insurance communities team up to try to add new efficiencies to the health care system without compromising the quality of treatment. Skepticism within the medical profession continues to be a barrier. But a new marketplace estimate suggests the confluence of several critical factors will open the way for a major market bust-out in the near future.
The latest market estimate comes from market research firm Visiongain, which pegs mHealth, or medical mobile device, sales at $6.7 billion by the end of this year.
This would represent a considerable leap, given that estimates earlier this year for the entire fitness and health app market came in at $8 billion by 2018 for this potentially lucrative, evolving market.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
