If health insurance plan designers are paying attention to what consumers want, insurance options will continue to increase in number in the years ahead.

That's one output from a survey of nearly 2,000 U.S. adults by Cigna. Respondents were asked a wide range of questions related to their health. The concerns expressed by many about the short and long-term effects of paying for and maintaining good health weren't surprising, given the upheaval within the health care field. But consumers' knowledge of insurance options, and their expression of appreciation for what their health plans do for them, was impressive.

For instance, asked to identify plan options they would like to see in their insurance packages, here's what they said:

  • Long-term disability coverage (39 percent);
  • Critical illness insurance (37 percent);
  • Vision insurance (34 percent);
  • Accidental injury insurance (34 percent);
  • Availability of a health care manager to help with health care finances (34 percent);
  • Short-term disability (33 percent).

Some of these preferred options were directly related to fears the respondents revealed about their financial future. Slightly less than half (46 percent) are truly anxious about rising health care costs. This group believes the cost of health care could grow faster than their household income.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.