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Medicaid expansion states offer sweet sales opportunity

States that have chosen to expand Medicaid programs as permitted by PPACA will represent the greatest opportunities for increased health insurance sales during the next two years.

By Dan Cook | Updated on October 23, 2014
A health clinic in San Juan, Texas, that sees low-income patients. (AP Photo/Eric Gay)

States that have chosen to expand Medicaid programs as permitted by the Patient Protection and Affordable Care Act will represent the greatest opportunities for increased health insurance sales during the next two years, according to an Avalere Health study.

Avalere used its model for Medicaid managed care enrollment to create projections on a state-by-state basis for new covered individuals enrolling in Medicaid and Children’s Health Insurance Program. For 2015, Avalere’s projections suggest that 79 percent of those eligible for coverage in expanded Medicaid states will be enrolled, versus 74 percent in the United States overall. The gap between expanded states and those that chose not to expand is higher, Avalere said.

Dan Cook

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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