Nov. 11 (Bloomberg) -- HealthCare.com, a companythat provides an online market for insurance, is raising $7.5million in funding to expand its services -- just as thegovernment’s healthcare.gov begins its second year of enrollingpatients under Obamacare. Backers of the closely held site include Jeffrey Boyd,chairman of Priceline Group, and Robert Mylod, that company’sformer vice chairman. Priceline is the owner of travel sites likepriceline.com and Kayak. HealthCare.com, founded in 2006, will be able to capitalize ondemand for clear information as consumers move from employer-sponsored insurance plans to coverage under the Patient Protectionand Affordable Care Act, Boyd said in a statement. The government’s Centers for Medicare and Medicaid Servicesopened healthcare.gov for “windowshopping” last weekend, letting consumers compareprices, and will start accepting enrollment for 2015 on Nov. 15.The website is operating well and has undergone extensive testingto avoid the bugs that plagued it when enrollment started lastyear, Andy Slavitt, the agency’s deputy director, told reporterslast weekend.

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