The second-largest retirement firm in the U.S. has scored itsfirst big coup since its recent rebranding: Intuit has chosen it toprovide its 401(k) plan, beginning in January.

The new provider, made up of the combined retirement businessesof Great-West Financial, Putnam Investments and Great-WestFinancial Retirement Plan Services (formerly J.P. Morgan RetirementPlan Services), was rebranded to Empower Retirement at the end ofOctober. And now it’s won its first client away fromFidelity.

Here’s what Intuit is telling its employees about the change onits website: “Entering 2014, we had a very clear strategy aroundhow the Intuit 401(k) Plan could be designed and leveraged in orderto help you achieve optimal financial and retirementoutcomes.”

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