More than 70 percent of those in a survey who purchased health insurance via an exchange for 2014 will be back again to acquire coverage for 2015.

That's what a Gallup survey of 407 adults who selected health insurance through a state or federal exchange found. Further, those who got their insurance through an exchange were about as positive about the quality of the coverage as people with health insurance acquired through traditional means. And they are happier with the cost of insurance than the average insured U.S. adult.

"As the health care exchanges reopen on Nov. 15, these data suggest that the currently uninsured will mostly be pleased with the outcome if they opt to use the exchanges to obtain insurance on this second go-around," Gallup said.

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Gallup conducted two surveys to achieve the comparison results, one of "all Americans with health insurance" and another that surveyed only those who were newly insured in 2014 through an exchange.

When asked about quality of care, 81 percent of "all insured" labeled their coverage as good or excellent, compared to 76 percent of those insured via an exchange. Asked about the quality of their insurance, the alignment was much closer: 72 percent compared to 71 percent, respectively.

"Among those who bought new health insurance policies through the exchanges, the majority are about as satisfied with their coverage and health care as are other Americans — suggesting that the end result of the exchange enrollment process is a generally positive one for those who take advantage of it," Gallup said.

"In addition to newly insured Americans rating their coverage and the quality of their healthcare positively, they are more satisfied than the average insured American with the cost of their health coverage," Gallup said. "Three in four of the newly insured say they are satisfied with this aspect of their health care experience, compared with 61 percent among the general population of those with insurance. To some degree, this could reflect the fact that many who get insurance through the exchanges receive government subsidies to help reduce the overall cost of their health insurance."

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.