Accident insurance is one of most popularbenefits in the worksite market and has appeal for most groups.

The traditional school of thought has been that it appeals moreto blue-collar groups because of its relative affordability and thelikelihood that those particular employees engage in activitiesthat might be more likely to lead to an accident. Of course, asanyone with children will tell you, accidents can happen to anyfamily regardless of income or job description. As a matter offact, our recent anecdotal experience has proven the appeal ofaccident coverage to everyone.

Certainly, this is partially due to specific product design.There are primarily two types of accident coverages: indemnityproducts with which the broker community already is very familiarand a lump sum accident expense product, which pays up to apredetermined face amount for any expenses incurred because of anaccident. Both offer 24-hour coverage or off-the-job coverage.

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