In 2014, consumers who bought health insurance through the public exchanges showed a strong preference for silver plans.

But a study of plan cost increases for 2015 suggests consumers might want to give the bronze, gold and platinum plans a second look before going back to silver.

Two-thirds of those who bought exchange insurance last year selected a silver plan. Avalere Health examined the upcoming increases in various plan costs, and offered the observation that choosing based upon premium alone can lead to costlier-than-expected coverage.

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