Great business ideas are born when entrepreneurs discover an industry need that hasn't yet been addressed.
That's what happened when Adam Bruckman and his partners founded Digital Insurance, a firm that gives small to mid-sized employers access to some of the health care and benefits innovations that had only been available to large employer groups before.
"I didn't intend to stay in this industry for long, but I soon discovered that the somewhat stagnant employee benefits industry was ripe for change," says Bruckman, president and chief executive officer of Digital Insurance.
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