Before they look for answers in social media, brokers need to be sure they’re asking the right questions…

“The real issue is that most brokers and agencies do social media instead of being social media,” says Rick Morgan of Rick Morgan Consulting in Broomfield, Colorado, and chairman of the social web work group for the Agents Council for Technology. “Many of them have a Facebook page, post a few blogs here and there, and often assign a younger employee or part-time person to do it.”

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.