We all love one-liners. They are the grist of the comedy mill for many comedians—from classic performers like Henny Youngman and Rodney Dangerfield through hundreds of late night monologues from Letterman and Leno to Fallon.

What do one-liners have to do with gaining a competitive edge in the benefits business? These relatively simple thoughts can provide a valuable, thought-provoking stimulus. As an example, last month I closed with a one-liner: “The future is a great place to do business.” I first heard that around 30 years ago, and every so often I think over what I am doing to help make the future become that great place.

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