The adage, “Don't put all your eggs in one basket,” rings truein business. So, what is keeping you from expanding your businessbeyond health and welfare benefits and offering 401(k) products toyour clients?
You've already built strong relationships with key executiveswho select worksite benefits providers for their companies. But onthe other hand, you might not consider yourself enough of aninvestment or ERISA expert to feel confident.
If that's what's keeping you from entering the 401(k) market,you might not be familiar with the latest product enhancements madeby some providers. If you've shied away from 401(k) sales in thepast, there's good reason for you to reconsider. Many of theseenhancements are specifically designed to simplify the 401(k)product by providing co-fiduciary support services. So, the planadvisor doesn't need to be an investment or ERISA expert.
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