Is industry jargon killing life insurance sales opportunities? LIMRA fears that the answer is yes.
LIMRa partnered with Maddock Douglas to dig into why so many people — an estimated 18.7 million —say they value life insurance but wind up not purchasing any. Ineffective communications popped up as the primary suspect.
The language sales people use is often confusing, too technical, or too jargony. Potential customers are put off by the language disconnect and postpone or completely abandon the purchasing process, LIMRA said.
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