(Bloomberg Business) -- They came by the hundreds, spilling out of Ubers and Lyfts to wait in a line snaking for two blocks from the front door of Jones, a bar in San Francisco’s Tenderloin district. A passerby asked if a band was playing.

No, the draws were free beer, Ryan Hoover and Product Hunt, the hot arbiter of the coolness of the hundreds of apps, services and gadgets released in any given month. More than 3,700 people RSVP’d to an invitation Hoover posted on Facebook for his website’s first-anniversary party, a sidewalk-jamming testament to tech’s reign and Hoover’s particular brand of celebrity. Hip-hop artist Nas and New York Knicks forward Carmelo Anthony, both startup investors, are regular Product Hunt readers.

“I haven’t seen anything that captures the magic of the times we live in the way Product Hunt does,” says Groupon Inc. co-founder Andrew Mason, whose new company, the travel guide service Detour, scored a Product Hunt shout-out last year. “It just captures on one page the breadth and depth of entrepreneur innovation that is happening right now.”