Financial services companies are promoting social media literacy among their advisors and representatives, according to a study by LIMRA.
The study polled 36 financial services companies to understand the ways they used social media. The research found that six in 10 companies offer programs to assist their financial professionals in effectively using social media for business purposes and establishing best practices for usage.
Having a social media presence makes sense for financial services firms, as the industry continues to try to reach consumers in new and different ways, and as the ubiquity of consumers of all ages using social channels for both products and information continues to grow.
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