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To understand the financial values and concerns of today’s families, check out a thoughtful new survey published by T. Rowe Price. It is the “2015 Family Financial Trade-offs Survey” and you can see a summary of findings here: http://www.slideshare.net/TRowePrice/2015-03-final-tradeoff-deck

The 2,000 parents who participated in the survey were selected because they have a retirement savings account and at least one child age 15 or younger. The participant pool was equally divided between men and women.

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