(Bloomberg Business) — Is the entire concept of net neutrality about to become irrelevant?

Any day now, the Federal Communications Commission will officially publish its final order mandating net neutrality—rules that prohibit the cable and telephone giants that control broadband access to the Internet from blocking or throttling traffic, from setting up paid fast lanes for certain content providers, and from otherwise discriminating against services they don't own (like Netflix) to advantage those they do (like Comcast's Xfinity On Demand).

The FCC's action is popular: More than 4 million people wrote to the FCC demanding net neutrality, and polling suggests that more than 80 percent of Americans support rules against blocking, discriminating against, slowing down, or charging for Internet traffic.

But lost in the fight over net neutrality is one key issue for consumers: The market for broadband access just isn't competitive. And unless the FCC quickly pivots away from net neutrality, the policy could become a stumbling block in the way of true reform.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

By Frank Mengert | May 17, 2024

It's clear there's a disconnect between employers and their teams regarding benefits, but advisors can make a difference.

How benefits call centers improve your clients' strategy

By David Saltzman | May 14, 2024

This episode of the ShiftShapers Podcast features a discussion with David Mordo, Senior Compliance Officer at MZQ Consulting, focusing on essential legislative and regulatory knowledge advisors need to possess, especially pertaining to offering health benefit packages.

Navigating Legislative and Regulatory Challenges with David Mordo (Part 2)

By David Saltzman | May 13, 2024

In this episode of ShiftShapers, host David Saltzman invites David Mordo, Senior Compliance Officer at MZQ Consulting, to discuss the intricacies of prescription…

RxDC reporting: June 3 deadline looms - with David Mordo, Part 1
A Complete Guide to Today's Care Crisis link

Guide

Sponsored by Trustmark Voluntary Benefits

Equip yourself for long-term care conversations with your clients by diving into the complexities of today’s long-term care crisis. This comprehensive guide explores its causes, impacts, and potential solutions.

C-Suite Broker Relationships and Cost-Containment Survey Results link

Report

Sponsored by Imagine360

We interviewed ~100 executives -- they had a lot to say about their brokers. Explore insights into C-suite broker relationships and cost containment strategies in this report.

Increase Your Value as An Advisor link

Article

Sponsored by ArmadaCare

Learn how Ultimate Health can be used as a powerful tool to open doors, stand out from the competition and solve clients’ top HR challenges related to coverage, retention, recruitment and compensation.