It's like the '50s all over again. Thanks to the recovery, every American can once again aspire to own a home, a new car and a Labrador retriever, digging in the yard and hanging out the car window.

Well, maybe a Labradoodle. Or a pet skunk. Or four spayed and neutered cats, declawed of course. Because it's not the '50s, and things have definitely changed in the pet world. One huge difference: Today, we can go out and get pet insurance to cover the cost of our passion for pets.

Pet insurance is big money these days and, according to IBISWorld, it's only going to get bigger.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.