Health care providers that experience major data breaches face more than the cost of the breach itself. They also stand to lose customers.

A survey of more than 1,000 adult patients by TransUnion Healthcare found that half of those surveyed would consider switching providers if their current one experienced a data breach. When asked whether they would avoid doing business with a provider that had a breach, 65 percent answered in the affirmative.

When viewed by age, a larger number of young (18-34) respondents said they would switch: 73 percent. Older consumers were far less likely to do so. According to this survey, two-thirds of those ages 55 and older said they'd stick with their provider despite a breach.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.