Perhaps the attention being given to personal responsibility for health is gaining traction in the U.S.

A study by Ipsos, Pfizer and the National Council on Patient Information and Education found that eight of 10 in the survey of  2,000-plus U.S. adults said they believe there's an expectation that they will be actively engaged in improving their health. Further, 92 percent want to have more control of their personal health.

Almost everyone in the survey (95 percent) said they associate diet and exercise with good health management practices. (Who are the 5 percent that missed those?)

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.