Editor's note: Benefits Selling's Broker of the Year finalists will be revealed Monday-Friday this week. Meet our fifth and final finalist.

Talk to Robert J. Russell for a short amount of time and it's obvious he's not like other benefits brokers and agents. For starters, he sells more than just benefits packages — he's into real estate in Florida and Texas. He also produces and hosts an internet radio show. And, he's a one-man, do-it-yourself agency.

But the most visible instance of how Russell is different is his image. Literally, his image.

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