Zenefits — the upstart startup benefits company valued at $500 million after its last round of fundraising — is rolling out two more potential industry disruptors Wednesday in the form of Zenefits for Managers and Zenefits Business Intelligence.

The two products will be available for free, like much of the Zenefits software platform. The company makes money by acting as a benefits broker, a new model of middle entity between health insurance and payroll providers and employers.

"This is by far the biggest change to our product since we launched two years ago," Zenefits CEO Parker Conrad said. "We've only had employee-level users, who have access to their own information, and administrators, who sort of have godlike power over everything. And in most organizations, authority is more widely distributed than that. This product adds a third role, or third group of people — the managers of the company."