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Largest employers account most for voluntary sales

If you actively sell voluntary employee benefits, you might do well to focus chiefly, if not exclusively, on the largest U.S. companies.

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Advisors take note: If you actively sell voluntary employee benefits, you might do well to focus chiefly, if not exclusively, on the largest U.S. companies. For voluntary products, sales are increasingly navigating to this segment of the employer market.

For evidence of this, look no further than a new report from Eastbridge Consulting Group which shows that companies with more than 2,500 employees accounted last year for 40 percent of voluntary sales. That’s up from 36 percent in 2013.

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