Forget everything you've ever read on a Department of Labor website. It all boils down to this: 401k plan sponsors have only one real worry–their employees.
Look at all those class-action law suits. They wouldn't exist if not for employees. Without employees, enterprising trial attorneys would have nothing to base a case on.
If employees are the 401k plan sponsor's one worry, then it makes sense for corporate benefits officers to fully alert themselves as to the things that employees say they want and what they say they don't want. (For a hint to some specifics based on a recent Cerulli survey, read "These 7 Employee Concerns can Befuddle a 401k Plan Sponsor/Fiduciary," FiduciaryNews.com July 7, 2015.)
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