If you’re looking to build a client base among the emergingaffluent, you’d better look online.

That’s according to new research from Fidelity, which found thatemerging affluent investors are nearly twice as likely asmillionaires to find a new financial advisor through internetresearch and more likely than millionaires to find a new advisorthrough social media.

Read: 7 ways you can promote socialreferrals

In addition, recent Fidelity research found that 58 percent ofemerging affluent investors have a significantly more positiveimpression of financial advisors who have a good website.

Read: Affluent investors not focused onlegacies

Of those investors, 38 percent follow their advisor on socialmedia sites and 30 percent say that they’re more likely to relateto a financial advisor that has a social media presence.

Read: Self-directed investors still wantguidance

Fidelity Clearing and Custody, which provides clearing andcustody to registered investment advisors (RIAs), retirementrecordkeepers, broker-dealer firms, banks and insurance companies,has announced in response to those findings two new offerings itsays are designed to help advisors improve their online presencethrough social media strategies and videos.

The first offering is a strategic alliance with GuideVine, adigital platform that features a website for investors who arelooking for a financial advisor online. It gives them the abilityto “meet” advisors by watching videos of them, viewing their firm’sprofile, and digitally interacting with them.

GuideVine will conduct a review of the firm and the firm’sdigital platforms and online presence; following that analysis,GuideVine will help advisors create compelling videos and acomprehensive firm profile that will be featured on GuideVine’swebsite.

The second is an expansion of Fidelity’s “Office of the Future”on its Smithfield, Rhode Island campus. The newly opened video labfeatures components that an advisor would need to create videos fortheir firm’s website, social media channels, and clientcommunication