Photo: AP

Advisors aren’t pursuing millennials as clients, despite their potential suitability, and overall, they’re expecting client risk aversion to almost double in the next 12 months.

Those are just some of the findings of the third annual Advisor Anxiety Survey from Hartford Funds, which also revealed that 56 percent of advisors, when asked how much they focus on attracting millennial clients, replied “less than other age groups” or “not at all.”

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.