Fitness trackers, from left, Basis Peak, Adidas Fit Smart, Fitbit Charge, Sony SmartBand, and Jawbone Move, are posed for a photo next to an iPhone, Dec. 15, 2014. (AP Photo/Bebeto Matthews)

The rapid growth in wearables sales couldn’t continue forever. After peaking around the holidays last year, sales of the now-ubiquitous health trackers has slowed significantly, according to a new report from Argus Insights.   

Data from 328,000 consumer reviews showed that buying trends mirrored those of the previous year, with interest in wearables peaking during the holiday season and then declining dramatically. The good news for the industry is that the demand in January 2015 was four times the level of the previous year.  

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?

Jack Craver



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.