As I read the recent back and forth between Zenefits and ADP, Icould almost hear an industry breathing a sigh of relief. Many ofyou may think this marks the beginning of the end for Zenefits. Idon't think so; the company has $500,000,000 worth of pressure toget it right.
Other brokers may not be carrying the weight of $500,000,000 ofother people's money on their back, but the weight of your ownbusiness' survival likely feels just as heavy. Regardless of thefinal Zenefits/ADP outcome, there are lessons to be learned andwarnings to be heeded.
Lesson No. 1: a free market, by definition, promotescompetition
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